Job Overview:
We are looking for a dynamic and results-driven Marketing Coordinator with expertise in Social Media, SEO, PPC & OOH to join our growing team. The ideal candidate will be responsible for developing and executing integrated digital marketing strategies that drive brand awareness, lead generation, and customer engagement. This role will require a strong understanding of search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to maximize performance across all channels. It will also require strong Traditional Marketing (OOH) experience & fresh ideas.
Key Responsibilities
Social Media Management:
- Develop and implement comprehensive social media strategies that align with the overall marketing plan.
- Manage day-to-day social media operations, including content creation, posting, and monitoring engagement on platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
- Utilize analytics to measure and improve the effectiveness of social media campaigns, driving follower growth, engagement, and conversions.
- Stay updated on social media trends and implement best practices to enhance visibility and engagement.
Search Engine Optimization (SEO):
- Develop and execute SEO strategies to increase organic search visibility, website traffic, and lead generation.
- Conduct keyword research, analyze competitors, and optimize on-page and off-page elements to improve search engine rankings.
- Collaborate with the content team to ensure that website content is optimized for SEO, including metadata, internal linking, and user experience (UX).
- Regularly monitor SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, or Moz.
Pay-Per-Click (PPC) Campaigns:
- Plan, implement, and manage paid search campaigns across platforms like Google Ads, Bing Ads, and social media advertising.
- Optimize PPC campaigns for maximum ROI, including keyword management, ad copywriting, A/B testing, and bid management.
- Track and report on the performance of PPC campaigns, making adjustments to improve cost efficiency and conversions.
- Collaborate with the design team to create engaging landing pages and ad creatives that align with campaign goals.
Analytics and Reporting:
- Track and analyze the performance of all digital marketing initiatives, including social media, SEO, and PPC campaigns.
- Provide regular reports with insights, recommendations, and strategies to improve results and ROI.
- Utilize data-driven decision-making to adjust strategies based on performance trends and market dynamics.
Brand Management:
- Ensure consistent brand messaging across all digital platforms.
- Collaborate with other teams (content, design, sales) to maintain brand cohesion in all marketing efforts.Certainly! Here's an additional section focusing on **Traditional Marketing Methods** that can be integrated into the job description:
Traditional Marketing Methods:
- Billboards and Out-of-Home (OOH) Advertising:
- Develop and manage traditional marketing campaigns, including billboards, signage, and other out-of-home advertising.
- Collaborate with vendors and external partners to secure optimal ad placements that align with the company’s target audience and brand objectives.
- Monitor the effectiveness of OOH campaigns by tracking reach, audience demographics, and engagement where applicable.
Print Advertising:
- Plan and execute print advertising campaigns, including placements in magazines, newspapers, and industry publications.
- Work with the design team to create visually engaging print ads that communicate key messages clearly and effectively.
- Research and negotiate with print media outlets to optimize advertising budgets and ensure the best ROI.
Direct Mail Campaigns:
- Oversee the creation and distribution of direct mail materials, such as brochures, catalogs, and postcards, to target specific demographics.
- Collaborate with cross-functional teams to integrate direct mail strategies with digital marketing efforts for a cohesive, multichannel campaign approach.
Event Marketing & Sponsorships:
- Coordinate and manage participation in trade shows, exhibitions, and sponsored events to enhance brand visibility and engage directly with potential clients.
- Ensure that traditional marketing efforts are seamlessly integrated with digital strategies to create a unified customer experience.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 3-5 years of experience in digital marketing, with a proven focus on SEO, PPC, and social media management preferred but not required
- Demonstrated success in managing and optimizing paid search (PPC) and organic search (SEO) campaigns.
- Strong proficiency with tools such as Google Ads, Google Analytics, Meta/LinkedIn Ads, Facebook Ads Manager, SEMrush, or similar platforms.
- Expertise in social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) and experience creating high-impact, engaging content.
- Knowledge of SEO best practices, including technical SEO, keyword research, and content optimization.
- Strong analytical skills and experience with reporting tools to measure and improve performance.
- Excellent verbal and written communication skills, with the ability to manage multiple projects and deadlines.
Preferred Skills:
- Experience with conversion rate optimization (CRO) and A/B testing.
- Familiarity with email marketing, marketing automation, or CRM tools (e.g., HubSpot, Mailchimp).
- Basic understanding of HTML, CSS, and website development for SEO purposes.
- Knowledge of video marketing and creative advertising formats for social media platforms.
Benefits:
- Competitive salary with performance-based bonuses.
- Health, dental, and vision insurance.
- 401(k) with company match.
- Generous PTO and holiday schedule.
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